20 Questions to ACE Your Brand management Interview

Brand management is managing the promotional activities of a company. The process of brand management starts with analysing the tangible and intangible features of a brand. Corporates hiers skilled professionals, especially the one who have done brand management certification course, as they play an integral part in the company’s growth. There are numerous colleges and online platforms that offer brand management certification courses that you can opt to gain the skills required for this job. A person with a brand manager certificate or degree and required skill set can easily get a job as a brand manager paying him an average salary of 8,00,000 to 10,00,000 per year.

However, to crack the hiring process of the corporates, one need to be aware of brand management interview questions. Knowing these brand management interview questions helps aspirants to crack the interview easily. So, to help budding managers, Careers360 Team has penned down 20 brand management interview questions. Read on, to find out the questions:

Also read - List of Certification Courses

20 Brand Management Interview Questions

1. How well do you know about the company and its brand?

In this brand management interview question, you need to talk about the information that you have gathered about the company and its brand. Here the interviewer wants to know how well you are aware of the market position of the brand, this shows your interest in the capacity and company.

2. Brief about the importance of brand management and how will you turn out to be an asset for the company?

When asked this brand management interview question you should talk about how a brand helps in creating a difference between two similar products. Tell them how having good brand management can help gain a better competitive edge over other products and talk about your skills that will benefit the company if you are hired. Pursuing a brand management certification course will help you answer this question in a better way.

Also read - Brand Management BY Indian Institute of Management Bangalore via Edx

3. How would you define our target audience?

Here they are trying to know about the research that you have done about the company. Talk about the kind of audience that the company is catering to and who according to you can be a potential customer for their brand and product.

4. Share your experience in brand management specifically in corporate or company branding.

On asking this brand management interview question asked, talk about your experience in this profile. Tell the interviewer about the strategies that you have adopted and the result. Talk about the campaigns and techniques and how you alter them according to the kind of customer you are serving. If you are a fresher, talk about The tools that you will use for better brand management of the company if hired. Having done training in brand management or an online brand management certification course will enable you to answer this question more accurately.

5. Let us assume that we are entering a new market so what will be the strategies that you will adopt and how will you work on them?

By this question, they are trying to know about your creativity and innovation techniques. This is a brand management interview question based on the behavioural study, tell in the techniques that you will use to study the behaviour of the targeted customers and the strategies that you will adapt based on your studies. You will have a better idea about the strategies if you have done any brand management certification course or you hold a brand management degree.

6. Do you see leadership as an important skill to venture out your ideas and what kind of leadership will you adopt as a democratic or an autocratic?

To answer this question, it is not necessary that you have done online brand management course. However, make sure, while answering this question, talk about why having leadership skills is important for a brand manager. Tell them how a brand manager with leadership skills can manage the tasks and work with his team efficiently. Talk about the merits of the style that you would choose to manage your team.

7. As a marketing manager, how will you manage the customers giving negative social media reviews about your product?

Talk about the strategies that you will adopt to solve the issue. Tell them about the skills that you pose which can be put to use to study the behaviour of the customer and what kind of changes that you can bring to make your brand better. Pursuing any additional short-term brand management certificate course will give a better idea of how to answer this brand management interview question.

8. According to you what are the biggest challenges that you will face in this role?

You can answer this brand management interview question using your experience. Talk about the kind of problems that you faced at your previous workplace, tell them about the reasons which cause those problems and the techniques that you used to resolve them. Here the interviewer is trying to know about your knowledge of the job role. Doing an online brand management course will give you a clear picture of the issues that you can face in this job.

9. How will you deal with your competitors and what will be your strategies and tools to tackle them?

When asked this brand management question, talk about the strategies that will be adopted to learn about the competitor. Tell them how you will learn from the shortcomings of your competitor's product for making your product better understood in the market. You can also share your previous experience of how you have tackled it. It is advised to pursue an online certification and management course to learn about the strategies and tools in a better way.

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10. What will be the metrics to assess if your current strategy is working or not and what measures will you take to resolve it?

Talk about the methods that you can use to assess the engagement of your brand in the market like the level of sales, customers review on various social media platforms, what kind of customers are talking about your brand and what do they feel about your services. In case your current strategy is not working you can take measures like reaching out to the customers and knowing why they are not satisfied with your brand, taking your feedback on how you can bring changes to your brand for better customer satisfaction. You can also conduct online surveys on social media platforms to learn about the changes that your customers want and then form your strategies according to the demands. While pursuing a brand management certification course, you will be taught about the various metrics that can be used.

11. Is customer education about your product important? If yes, what are the measures that you can take to educate them?

The customer is the king of the market. While answering this question, tell them about how crucial it is for your customer to know about your brand and how this will help you in gaining a better competitive edge. Talk about the strategies and techniques that you can use to make your customers well aware of your brand. Techniques like advertisement using pamphlets, Bored holdings, etc. can be used to inform your customer about your product. You can learn about the importance of customer education by taking up an online brand management course.

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12. Does brand management go parallel to the customer’s loyalty?

When asked this question, tell about the importance of brand management and how it will help you gain customers who are loyal to you. The interviewer is trying to assess your knowledge about the relationship between brand management and customer loyalty. Talk about how these two share a positive relationship. Doing a brand management certification course will give you a better idea about the relationship between brand management and customer loyalty.

13. How would you craft a marketing strategy for a new customer?

Talk about the method and tools that you will use to educate a new customer about your product. Tell the interviewer how you will persuade a customer to choose your product over your competitors by informing him or her about the benefits and advantages that your product has. All the techniques about crafting new strategies will be taught while pursuing online brand management course.

14. Can you talk about a well-marketed product and the strategy that is working well for this product?

By asking this question the interviewer is trying to know about your knowledge of the market. You can share your experience about a product or brand that is well known to customers and talk about the strategies and techniques which according to you are used for the better performance of your brand in the market.

15. What measures would you take to keep your team motivated in the face of negative customer feedback and tight deadlines?

In this brand management interview question, the interviewer is trying to learn about your leadership skills. For any manager, it is very important to keep his team motivated so that the work can be done efficiently. Talk about the various techniques that you can use to motivate your workers like offering them a bonus. You can gain all the required skills by taking up an additional brand management certification course.

16. What if your team doesn't agree with your direction and the strategy how will you handle it?

Here the interview is trying to learn about your leadership skills. This is a behavioural question where you should talk about your management skills as well. You can answer this question using your experience wherein you have managed to ace a situation like this. You can also inform your interviewer about any additional online brand management course in leadership if you have done any. It will also enhance your chances of getting selected.

17. What are the steps will you take to polish the brand name of a sunken company?

Talk about the market studies that you will conduct to know the reason behind the problem. Tell your interviewer about the various strategies that you can adopt to learn about the dissatisfaction of the customer. Based on your experience express your views on the kind of tools and techniques that you will use to bring customer satisfaction and loyalty so that your brand can be recognised in the market.

18. As a brand manager, you will have to work with multiple teams, so while working with so many people how you will ensure that all the tasks are done efficiently?

While answering this brand management question try to talk about your skills like communication, management and leadership that you can use to motivate your workers. Tell them about the strategies that you can adopt to ensure the maximum output like giving short breaks to workers, appreciating them for their work, and or maybe a hike in the salary if they perform efficiently.

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19. How would you pitch in a customer to choose your brand over your competitors?

This is brand management interview question based on the customer's behaviour and talks about how you will tell your customers about the various benefits that they will have if they choose your product over your competitor’s brand. Tell them about the techniques like giving an extra discount to your customers that can help you gain a competitive edge. You will learn all the essential skills about maintaining a relationship with your customers while pursuing a degree in brand management.

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20. How would you tailor your policies when targeting a different or new segment of customers belonging to a different culture or maybe a different generation?

Talk about the research work and the studies that you will conduct to learn about the taste and preferences of the new segment of customers. Here interview is trying to know about your innovative and creative skills and how you will use them to alter the already existing strategy according to the new set of customers that you are about to serve. You can learn about these policies by taking up an additional brand management certification course.